Desk Lamp 

Elegant combination of concrete and copper

Concrete is known to be a massive and rather boring substance. It is used to build very fast and efficient, being very shapable in the beginning, but very static when hardened. I wanted to find out how shapable it really is, in a small scale. At the same time the mal at my desk broke, so I came up with the idea of this concrete lamp. 

Contrast

Every successful product is the fruit of hard work, and this applies to every field of business. Intuition alone is not enough to create a product that people will love and use. You also need to do your research, thinking, planning, differentiating yourself, and more. Write about some of the challenges you faced in designing this product and what steps you and your team took to overcome them. 

Value

Tell potential customers why they should invest in this product. Describe its benefits, its advantages over similar products, and its unique features. Make sure potential customers feel confident about investing their money in this product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? Whatever the value is, don’t be shy about bragging!

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